Depending on lighting, the camera can mute dimension which makes your face look wider and flatter than it actually is. In order to call out your face's natural contours, you can add a highlight (a shade lighter than your natural skin tone) to the high points of your face, and a contour (a shade deeper than your natural skin tone) to the areas of your face that you want to draw in such as around the hairline, under the cheekbones or along the bottom jawline. When selecting colors, look for undertones that match your natural undertone.